"Great Business Advice!"
Business Consulting USA is a small business consulting firm, affiliated with Michael E. Gerber's E-Myth Worldwide as based in Santa Rosa, California. Previously operating as Bardeen Business Consulting, Thomas O. Bardeen is The E-Myth Worldwide's most experienced "Certified E-Myth Consultant". Mr. Bardeen specializes in helping businesses with revenues between $1 million and $50 million develop Operations Manuals, including 1) Leadership Documentation, 2) Organizational Charts, 3) Position Agreements, 4) Action Plans, and 5) Policies and Procedures. Over the past 8 years, Business Consulting USA has been privileged to help more than 100 business owners increase their revenues and profits and get better organized,enabling these business owners to get free of their businesses and have "more life".
Business Consulting USA recognizes that even highly competent business leaders, including those with Harvard MBA's, get so busy "Do'in It, Do'in It, Do'in It", they fail to develop and implement an Operations Manual, which would get them into "standard best business practices condition", a.k.a. "franchise prototype condition". Business Consulting USA helps small businesses help themselves by reviewing from "a" to "z" the 100+ business systems that constitute "best business practices". Consulting is done by phone and fax, meeting weekly three times or more each month, to alter your experience in real time, while you are still devoting your energies to running your business. The attempt is to "buy" time for you to undertake this program, and to buy time for the documentation you, your managers, and your employees need to complete in order to get into "franchise prototype condition". This is done by teaching and training your entire staff to meet one-on-one, religiously for 30 minutes each week, holding all but the most "drop dead" urgent issues (a.k.a. Key Frustrations) for those one-on-one meetings. After completing just the first of 21 "modules" in the Mastery Program, several of our clients have "cut" their work week by 50%!
This program covers virtually every aspect of Business Development. We begin with Leadership, with the task of identifying your Primary Aims, translating them into Strategic Objectives for your business, so that your business serves you and your life, rather than the other way around. We then introduce modern Marketing principles, helping you understand that your clients are not doing business with you just to buy products and services; they are primarily at your door, rather than your competitor's door, because of some "unconscious mind fulfillment". For example, people flock to Nike for "excitement and adventure", as expressed in "Just Do It!" , not to "buy shoes". Indeed, Nike sells more sports equipment and clothing today than shoes, so it's not product. We'll teach you that, and we'll discover how you should be positioned in the marketplace.
Then we do Finance. We show you how to create "management" reports that serve you and your business, rather than "tax" reports, as prepared by your CPA, which likely serve only the IRS. After Finance, we get into the thick of things. In Management, we go from "a" to "z", from Organizational Charts to Human Resources to Policies and Procedures.
Next, we focus on Client Fulfillment. You may have been calling it "Production", or "Operations", or "Do'in It, Do'in It, Do'in It". After we are sure your company is in "franchise prototype" condition, we focus on growth . Most clients assume that all they need to succeed is to grow Sales. But if your business has cancer, rapid growth will surely kill it. More of our clients have "hit the wall" because of fast growth than because of slow growth. As we will cover in Finance, you need to be sure that every single thing you do is profitable, or you would be well advised to do less of it, not more. First, get profitable, then grow! Proper pricing, combined with optimum management of your business, to assure profitability, is the formula for success. Once we are sure that you are "at your best", we concentrate, heavily, on Lead Conversion (a.k.a. "Sales") and Lead Generation (a.k.a. "Marketing").
And that's just Stage 1!
The 3 Stages in the Mastery Program are:
Stages 2 and 3 cycle through the same subjects as Stage 1, but at a more advanced level. In Stage 2, more emphasis is placed on Growth. In Stage 3, the emphasis is on putting you distinctly in charge.
- Stage 1: Getting Your House In Order: "On time, every time, exactly as promised."
- Stage 2: Growing Your Business: "Exceeding expectations as a matter of course."
- Stage 3: Getting Free Of Your Business: "Getting what you really want out of your business and your life."
The Mastery Program works as follows: We establish a "regular hour", e.g. Mondays at 7:30AM. Then, you receive a call each of the first 3 Mondays in any given month at precisely that hour. The 4th Monday becomes an "automatic" reschedule date; alternatively, if we have already met 3 times, your consultant will typically be available for an "extra" inbound call from you on the 4th Monday. The "extra" meeting acts as a bit of a "reward" for having met our schedule during the first 3 weeks, and avoids significant gaps in our communication. In general, Business Consulting USA likes to go beyond "contractual" obligations in terms of Customer Service.
Another way that Business Consulting USA tries to "over-serve" clients is by offering up to 70 minutes each meeting, instead of the "standard" 50 minutes! This usually allows us a few minutes to say "hello" at the beginning of each meeting, and to "summarize" at the end. Additionally, in point of fact, your consultant tries to make himself available anytime, whenever extraordinary issues arise where you need some assistance!
Each of the 3 Stages in the Mastery Program has 7 "Modules". Thus, there are 21 "Modules" in the program. Each "Module" has 6-10 "booklets", with "worksheets". Each "booklet" is a "process", or "system". Some "Modules" are accompanied by tapes. Clients try to read at least 1 "booklet", representing a "process" or "system", each week, sending in the "worksheets" accompanying that "booklet" prior to our meetings. We then discuss the "worksheets" for 30 minutes or so, leaving another 30 minutes to talk about the "key" issues in the client's business. That way, we progress through the program, implementing processes in real time!
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One of the most important things each client wants out of the Mastery Program is to get well organized, very well organized. As we send quite a bit of information to clients, we suggest placing our information in three 3-ring binders, usually dark blue binders. The first binder is entitled "The E-Myth Mastery Program". Clients extract the readings that come in a plastic box, and place them into this binder, which is "tabbed" exactly like the names of the modules:
The E-Myth Mastery Program Binder:
- Module 1: Foundations of E-Myth Leadership.
- Module 2: E-Myth Marketing Fundamentals.
- Module 3: E-Myth Money Fundamentals.
- Module 4: Foundations of E-Myth Management.
- Module 5: Foundations of E-Myth Client Fulfillment.
- Module 6: Foundations of E-Myth Lead Conversion.
- Module 7: Foundations of E-Myth Lead Generation.
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The second and third binders also have tabs, and, to begin with, it is quite appropriate to tab them precisely the same way as above. The second binder is labelled on the outside "Client Samples". Periodically we share "Client Samples", representing some of the best ongoing efforts from other clients in the program. Anything we share internally is covered by Non-Disclosure Agreements, and nothing is sent to or from any near competitors. The third binder is labelled on the outside: "Your Company, Inc. - Operations Manual". If you already have an Operations Manual in place, we work to enhance and implement that manual.
Have you ever thought about what it is that enables Radio Shack, Home Depot, or Burger King to buy a piece of land, build a store, hire and train staff, and open (making a profit the very first day!) in a matter of months? There is really only one answer: The Operations Manual! To the observer, it appears as though a hole is dug, a magic book is buried therein, the hole is covered and watered, and then, within months, a genetic duplicate appears. The Operations Manual is the seed! Every step in the process is so carefully documented, so carefully studied, that it can be predictably repeated over and over again. In The E-Myth Revisited, Michael Gerber states that 80% of all small to medium-sized businesses fail in the first 5 years. You will be encouraged to know that 80% of small businesses with Operations Manuals in place survive those 5 years and more! Clients do not graduate from Business Consulting USA without having a complete Operations Manual in place, and implemented!
Once underway, the goal for the first month will be to complete most of Module 1 - The Foundations of E-Myth Leadership and to get a written statement of your Strategic Objectives posted for you, your employees, your clients, and the world to see! It is not always possible or advisable to post all of your Strategic Objectives. However, we will post your Mission, your Primary Values and Beliefs, and at least some of your Strategic Objectives, so that your employees know that this isn't just a place to come to work, it is a place with a vision, a purpose, a place with prospects and possibilities , a place committed to growth, and to making a difference. At the end of our program, your problem will not be getting people motivated, it will be getting them to go home at night!
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